Every knows a good alcohol label tells a compelling story of the brand and the people behind the product. But not all realize that behind each label, aside from the fascinating relationship of the people that formed the product from founders to creatives like us, there’s a lot of eye watering-ly dull regulation, stressful hard work and tedious detail.
And every country, even the provinces or states within have a different requirement; varying laws, unique market cultures and consequently a specific strategy to shelf.
Though we cut our teeth in Canada, we have solid experience in US and international markets, having produced and worked with many very successful products around the world. Specifically we have assisted in creating products for the US, UK and Chinese markets in addition to Canada of course.
We have also helped products adapt to the Canadian market from international origins. This has meant brand and positioning adjustment as well as changes to satisfy regulatory requirements.
In addition, our process is well adapted to working remotely but of course we are happy to hop on a plane to get to know you, your people and business first hand.
So wether your goal is a new US alcohol product needing to be realized for American shelves, or a Canadian product with aspirations of going south of the border as part of your business model, we are ready to assist.
Email us.