• ABOUT
    • Insite
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INSITE

BRANDING. DESIGN. EXPERIENCES.

  • ABOUT
    • Insite
    • Scope
  • Work
  • Words

We’re Insite

We’re a multi-disciplinary thinking and design company consisting of a small but mighty team of creative thinkers and designers. We help our clients to create and build strong and relevant brands, experiences and cultures.

We help build a fulfilled product for your audiences.

Our philosophy is that the assembly of your brand, image, interactions, experiences, communications and physical products are your real product. It’s this complete combination that audiences enjoy of vibrant, well conceived and successful brands.

Closely working with our clients we assist them to conceive, create and realize, or, better define and refine the whole brand product tailored to the desired audience.

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Shots by Allan Glanfield

From fit to finish.

With each project we dig deep to reveal the real emotional value and potential of the brand. We work with our clients to discover and develop the brand’s compelling assets to the audience and if necessary, adjust the business and product plan to be better and more meaningful for the future audiences.

At times, we help create a product that fits a hole in the market that we’ve identified. We might see a new opportunity or a space for clear differentiation which we capitalize on by adjusting the brand or product to suit this position and fulfil the desire of the audiences or cultures that exist there.

We aim to ensure the end product will be a successful and meaningful fit, enriching the lives of the end users and those who’ll engage with the brand.

A holistic approach and dynamic team.

Being a multi-disciplinary group, we assist our clients with a bespoke service of effort through all aspects of a brand’s build. Starting with strategy, purpose to fit, brand creative, identity through to packaging, interior experience and interior design and content creation and standards for marketing teams — we build a complete holistic brand from start to finish.

Who is Insite?

Since 1993, partners Leslie Akse and Barry Imber and team have helped conceive brands that audiences wish to engage in and live with. Beyond creating compelling emotional brands, strong identities and package, we assist in establishing the culture around these brands through deeper offerings, experiences, spaces, events and rich compelling content.

Once launched, we continue to work closely with these brands to ensure they adapt to change and evolve within opportunity, staying relevant, vibrant and resilient.

Who are you?

We work with all types of brands and companies large and small. But the commonality between these is what’s important. Firstly our clients are motivated to make the best product and experience for their audiences and are not satisfied with mediocre. This is important because it means that while we’re all in this together with the passion toward getting things right, our clients are ready to be honest about their product and able to take the potential punch of criticism and change like a champ.

And secondly the brands we work with are intended for audiences that care about the products and experiences they engage in. This is a premium relationship. Our audiences adopt our clients’ products because it enriches their lives. They desire, not need. Consequently our brands build or become part of the culture within the audience. Whether the product is a consumable or place, the audience wants to be a part of the brand, believe in the authentic brand story and engage with the real people and place of the brand.

Does this sound like you? Then we’d love to hear from you.

 

Contact 

525 Hager Avenue
Burlington Ontario Canada
L7S 1P2

studio@insitedesign.ca
+1 905 634 8365

Say hi

We’d love to hear from you so shoot us an email any time. Note that we’re generally not staring at the phone which means if you need a voice, connect via email and we’ll set a time to chat.

Work with us

Whether you’re looking to see if we have a position on our team for you, or you just want to connect and talk shop, shoot us an email at the studio.

If it’s a position you are inquiring about, please pleazy please include a link or PDF portfolio with your CV.

And done. A brand evolution and expansion for one of Canada’s largest but still artisan butchers - @thebutchershoppe_to . For their brand we got back to basics, digging back to the soul of their business and for visuals, taking inspiration from their original Toronto shop and the cool old store signs and painted windows which spoke clearly of the merits of their craft and quality products. Much more to come as the identity system rolls out across materials, wrapping, signage, trucks, uniforms, stationary and forms, posters and sales tools and on. || #branding #identitydesign #graphicdesign #packagedesign #butchershop #madeintoronto #flexoprint
Maybe soon. A line of small batch, hand made pantry foods. || #branding #branddesign #packagedesign #illustration #graphicdesign #labeldesign #foodpackaging #foodlabels
Vicious, heartless beast. Look out, Canada is a harsh place. || #branding #labeldesign #graphicdesign #storytelling #madeinniagara
Done. Our new simple simple website. Was waaay overdue. || #changeisgood #branding #graphicdesign #experiencedesign  #labeldesign #packagedesign #designlife #creativelife
Soon. The transformation from digital dream to analog reality has begun! Outfitter of all things the Niagara back country roads can deliver. || #branding #spacedesign #experiencedesign #experientialretail #overland #madeinniagara
And done. A new brand and package system for a regimen of functional mineral waters from Europe. For generations, those Europeans have known what they’re doing when it comes to easing the routine of work hard, play hard, crash hard and repeat. It’s all in the prep and recovery — the secret? — it’s been in the water all this time! || #branding #branddesign #packagedesign #labeldesign #beveragelabel #copywriting #logodesign #logo #yourule #royalbeneficials @royalbeneficials
R&D road trip. Two very different environments and experiences. Can they work together? || #branding #experiencedesign #creativelife
Cheerful old country feel updates ongoing at @oasthousebrewers - more to come. || #branding #branddesign #fixturedesign #experiencedesign #interiordesign #brandenvironments #farmhouseales #farmhouselife
2011. Feels like just the other day. || #branding #graphicdesign #identitydesign #retaildesign #experiencedesign #liveoutsideinside
For everything. Identity component in the works for a new food product with a zillion uses. || #branding #identitydesign #foodpackaging #packagedesign #illustration #foreverything

All content & images copyright Insite Design or Credited Owners. 2019.