ROLE:

Brand Strategy & Design

Identity Design

Interior Design

Label Program Strategy & Design

Signage & Menu Design

Illustration

PROJECT OVERVIEW:

If you know us, you know we love working closely with clients to consider and design the whole brand through experience. Why? 

Because being able to think with the brand owner from conception and intent, through look and feel, to flow, to interior design and execution, to packaging, the sounds, the light, the communication and even the charm of soccer up on the TV — all goes in to a finished experience that’s cohesive, impactful, enjoyable and from our experience — more successful.

This super fun project covered concept thinking, brand development, identity design, package design, merch design, experience design, interior design, signage & photography direction. Thanks to @ramm for creating the bones of the space and top notch fabrication.

And congrats to owners Cian & Brooke of @oasthousebrewers & @patinapizza — their dedication to doing things right and creating community is inspiring and exemplary.

Pics courtesy of @dispizzapies & shot by: @nataschia & @shedpottery

About Insite

Established in 1993, Insite is a brand strategy and design company that focuses its deep expertise in the alcohol beverage, premium food and lifestyle goods sectors. 

Working with clients across Canada, North America and the world, we apply our thoughtful strategy, refined processes and detail oriented execution to brand strategy development, creative direction, identity design, label and package design, experience design, retail interior strategy and design, visual direction and production as well as other immersive touch points for our clients.

Our passion is in helping create timeless and compelling products that enrich peoples lives, develop culture and build community while leaving a minimal impact on the environment.