ROLE:

Brand Strategy

Label Program Design Strategy & Design

Illustration

PROJECT OVERVIEW:

Our friends at West Avenue Cider House are ever evolving and innovating with their dynamic business. Being that they have always been deeply engaged in culinary and wine, they had imagined venturing into the wine space but in a manner that didn’t dilute their Cider House focus.

This low key and wine oriented approach introduces audiences who may be new to West Avenue to a wine that speaks about its natural and craft genre, while quietly nudging existing West Avenue fans that there’s now a wine series that carries the signatures of quality, pride and creativity that they are used to with their favourite cider house.

The label leverages a simple printmaking style illustration to convey the bucolic nature of the West Ave farm and experience with a hint of the maze-like complexity of farming and winemaking.