We’re a small team of brand strategists and designers that have a deep knowledge and experience within the alcohol and premium lifestyle goods sectors. We work with clients across Canada, the US and globally.

We’ve created many hundreds of brands and packages for dozens of Niagara wineries, distilleries, cideries and breweries. As well as created their successful retail/brand experiences.

We work primarily with two main types of client situations. 

Firstly, we work with startups looking to build a new alcohol brand. Our clients are ambitious, desiring to become successful, relevant and strong in a shorter period of time, with less risk, than by going it alone. They see us as strategic partners and experts that will help them get to where they couldn’t go on their experience without trial and error and cost risk, or risk of failure.

And secondly we work with establish brands and brand owners who are in their period of renewal — often a decade in to the business and seeing new opportunities, challenges or signs that a rethink and rebrand could help to reengage the audience and create the push that’s needed to get to the next level.

We apply our deep experience to take a critical look at the brand in the market so see if it has fulfilled its purpose and promise, adjust its position and relevance, retool the visual brand and messaging, ask tough questions about the product portfolio and help adjust where needed and then build the necessary communication tools to relaunch the brand.

Learn more about our small but mighty team, how we work and what we can do for you and your business. Here.