Aventivo is a sparkling non-alcoholic beverage made by the clever and talented folks at West Avenue Cider.

West Avenue wanted to produce a non-alc option for the many guests of their facility who needed a delicious, low sugar beverage option without alcohol. Not satisfied with the typical market offerings of weak tasting sparkling sodas, the incredibly talented team took a sophisticated approach, creating a sparkling beverage from their own farm’s organic spring water flavoured with real natural botanicals and flavours.

Strategically, our goal for designing the Aventivo identity and package was simple. To give people a non-alc beverage brand option that could feel special while being consumed on its own. We wanted to follow in the manner of how some historical legacy alcohol brands can conjure the feeling of a culturally joyous place, aura of an elegant event and transport you to a rich moment simply from the act of pouring them into an ice filled glass.

And within this essence, we hoped to deliver a feeling that you’re preparing a cocktail while you pour it. Or that while you’re drinking it, hopefully over ice in an Italian cut crystal glass, that you’re enjoying something special.

Though West Ave’s goal was to serve and hand sell Aventivo on their facility only, our hope was to arrive at a brand that would have legs and pull to carry it into broader channels like specialty retail, boutique bottle shops, high personality restaurants and other premium venues that have audiences who appreciate quality local products.

The result has been an instant success with batches selling through faster than anticipated, proving that there is still room in the market for high quality non-alc sparkling beverages wrapped in brands that aim to deliver personality, story and emotion.

Identity & Label Design: Insite
Illustration: Insite
Copywriting: Insite