Complete Brand Projects

Though we are invited in to assist at all stages of brand strategy through brand creation, identity and package design, communication, interior experience design etc., there are many extensive projects where we are tasked to help clients build their whole brand outward from the core. Often this is process is with a startup company but more and more frequently our process is applied to assist a brand that’s been in the market for a decade and is needing a restart or re-brand in order to correct and solve challenges and crossroads they’ve encountered. The following is an overview of some of these holistic projects.

Dillon’s Small Batch Distillers

Dillon's Small Batch Distillers is one of Canada's most celebrated craft spirit brands — sold nationally, expanding internationally, and acquired by MarkAnthony Group in 2021. We were there from day one.

Mason Vineyard

When the category looks impossible to break into, evolve the category. That was our approach when building the Mason Vineyard brand and business strategy from the ground up. A strategy for brand and business that raises the bar in Niagara wine.

Centro Garden & NOCA

What is the point of retail? We asked ourselves this when assisting founder Jason Pepetone to create a new Garden & Lifestyle shop in Downtown Burlington. Centro Garden was our strategic answer — a category high mark in retail that places guest experience, inspiration and enjoyment at its core while building community along side profits.

Niagara Oast House Brewers

Niagara Oast House Brewers was founded on the principle that great beers should be crafted from the land. Insite helped this group of wine industry friends to embrace brand strategy and become a regional powerhouse.

Palatine Hills Estate Winery

Succession never looked this good. When brothers asked us to help them visualize the future succession of their parent’s wine business, we asked; why do it the same way, why not improve and scrap the rules of Niagara wine — we’ll build brand around you.

The Bare Home

Sustainability isn’t just an ingredient in our business philosophy, it’s a core driving fundamental belief that informs every action we take. Hence the beautiful alignment with founder Ashley James, founder of the national natural cleaning goods brand, The Bare Home. We assisted Ashley in starting The Bare Home through the community farm market we created, then helped evolve with brand strategy, focus, packaging, scale and more.