Brand ecosytem and nomenclature
A new wine brand for Steven Campbell of the highly regarded national wine importer and distributer Lifford, the dream and lofty goal of this brand and wine company challenges to search the world for the very best wines and wineries that are making great efforts to reduce the impact they have on the planet and bottle them for Canadians.
Either by sustainable practices, organic and biodynamic methods, land stewardship or other environmentally responsible actions, these wines, wineries and wine makers represent those taking leadership roles in the industry and pushing the envelope of responsibility.
In this initial wine, aside from its environmental practices, it has reached Carbonzero certification. Insite dubbed this category of wine approach #kindwine. We assisted in all aspects of thinking from naming, positioning, brand, identity system and packaging program.
Watch for these incredible and kind wines to hit the Canadian market starting spring 2019.