Updated packaging world for the successful Canadian national cleaning goods brand The Bare Home.

What’s behind this strategic line of memorable packaging is the key to their continued success:

1. System — The cleaning line is meant to be a simplified system of safe cleaning goods that help to move the task of cleaning from an arduous or resented task that’s put off in spurts, to an enjoyable, in the open, ready for any lifestyle moment kind of cleaning that feels natural and part of daily rituals. To achieve this, the packaging had to have countertop appeal; moving into the open with a quietly gracious aesthetic to integrate into people’s daily lives, working as promised in a practical sense as well as with desired efficacy.

2. Purpose — Being that The Bare Home is a B Corp and sustainably focused brand, the packaging needed to be more than a commodity vessel, typical of the competitive set. It needed to be the physical part of the conversation about the brand’s culture of constant pursuit of sustainability, lowering energy consumption, lifecycle and waste reduction by extending durability for re-use within their refill process. Consequently the design system needed be engaging of the conversation, practical in use while being premium in look and feel. Giving consumers a product they can care about compels them to talk about and adopt these important topics and ways of living.

3. Positioning — The packaging system is the physical expression of the brand’s unique positioning. A cleaning goods system that invites its customers to become part of a cleaning lifestyle that asserts that cleaning should be beautiful, enjoyable, in the open, easy and safe. A brand of goods that are welcomed into homes of people across broad economics because of a shared desire for engaging with products that have good values and care for our world while fitting into the open in varied socioeconomic living environments.

More to come over the coming weeks.

Client: The Bare Home
Strategy & Creative Direction: Leslie Akse / Insite
Design & Illustration: Barry Imber / Insite
Photography: @remiimber.jpeg & @collectivephotoco