Do you own a brand or business?
And in particular, one which makes premium consumer goods such as alcoholic or non-alc beverages?
If so, here’s a question for you.
Can you describe in a simple sentence, what genuinely sets you apart from the majority of your competition? Meaning the core distinction that your peers don’t have and can’t replicate. For real.
If you can’t easily spell this out, it’s a big deal. Why? Because having distinctiveness is what supports your brand and guides your communication. It defines the reason why anyone should care to engage with or reach for you and importantly, remember to come back to you instead of someone else.
We know it can be difficult for businesses to determine, define and form their distinctiveness.
Often when we’re brought in to assist brands find their uniqueness, it only takes us stripping away the superfluous to reveal it. But sometimes when it doesn’t exist, it takes us working to help deepen the offering to become more valuable and authentic so that your brand can be more clearly distinct.
As an example, here’s a few brands which we’ve helped define their distinction:
• Dillon’s Small Batch — Distinction = Seasonal and changing offerings, transparency of ingredients, real people (See more )
• Palatine Hills — Distinction = Outdoorsy, fun & irreverent, off the beaten path literally & figuratively
• Mason Vineyard — Distinction = Entrepreneurial grind, precision, relentless tireless and obsessive pursuit of exceptional wine as the only priority (See more)
• The Bare Home — Distinction = Constant pursuit of improvement, honest & open, enjoyable cleaning lifestyle, simple means better
You can see that well defined distinctiveness provides these brands ease and clarity in their ongoing brand and communication efforts leading to strength of consistency across their channels and team and a deeper understanding among their audience.
If any of this resonates and your brand needs distinctiveness, let us know and we can work with you to help.
Cheers
Barry